Undergraduate | B.A. in Communication and Design

Modern media is a leading force in the contemporary process of globalization. The Department of Communication and Design aims to educate media professionals, with a special emphasis on visual communication and visual technologies, specifically in the fields of filmmaking, video and TV production, journalism, visual design, interactive media, and advertising.

Students are provided with a wide range of courses in media studies, theories, and practice, like interpersonal communication and individual presentation, forms and techniques of public and mass communication, visual design and visual studies, basic computer and Internet knowledge, advertising, marketing, and public relations. The visual design and communication courses in practical fields such as photography, television, computer, and video are conducted in computer labs with the most developed visual design programs, photography studios, and a very well-equipped digital video production studio. Since the department’s philosophy is to educate both creative and responsible media professionals, it also includes several must and elective courses on the ethical, legal and social problems related to mass communication.

For detailed information, you can visit the link: https://catalog.bilkent.edu.tr/dep/d77.html

Curriculum

Fall Semester
COMD 101 Visual Communication Design I

An elementary introduction to the principles of visual design and communication. Concepts of form, pattern, color, composition, and function. Basic problem-solving strategies in two-dimensional design. Development of visual awareness and visual literacy. Theories of perception, Gestalt and design dynamics.

FA 171 Introduction to Art, Design and Culture I

Part of the two-semester course (FA 171 and FA 172) to develop a historical and critical sensibility about artistic and cultural production, focusing on themes like the correlation between Art and Culture, the terminology and institutions that define the arts, historical background of the arts, paintings, sculpture, architecture, design, and popular culture. At the end of these courses, a fair knowledge of and a critical perspective on concepts, values, and the relationship of art and culture.

COMD 103 Integrated Visual Communication

Information and ideas take on many forms in contemporary media design practices. The challenge is for designers to consistently apply the execution of ideas, form, and craft across different media platforms, from print to digital, each introducing unique properties and constraints to which to respond. The Integrated Visual Communication course exposes students to the tools and technical knowledge base required to realize design concepts at high levels of production and craft in a studio environment.

MATH 103 Thinking Mathematically I

Critical thinking and problem solving. Set theory. Logic; inductive and deductive reasoning. The real number system, integers, rational and irrational numbers. Exponents and scientific notation, roots. Algebraic equations and inequalities. Linear and quadratic equations. Functions and graphs; graph reading. Exponential, logarithmic, and quadratic functions.

ENG 101 English and Composition I

The central basis of ENG 101 is to introduce students to an academic approach to thinking, reading, speaking and writing in an integrated, meaningful manner such that they are able to apply the skills learnt to their departmental studies. In addition, the ENG 101 course aims to further develop the students’ linguistic accuracy and range in English.

TURK 101 Turkish I

This course is the first of a sequence of two courses designed to develop creative writing skills of the students through their own writings in Turkish. It is an active learning course. Students write their own blogs and instructors comment and send feedback about the creativity, content, composition, grammar, spelling and punctuation of the writing regularly.

GE 100 Orientation

Introduction to university’s academic and social environment by series of activities. Talks by university administrators and guest speakers, workshops, concerts, and tours of departments. Sports centers, computing facilities, and library also part of the orientation program. Complete set of activities and required minimum in orientation book. Mandatory for first-year students.

Spring Semester
COMD 102 Visual Communication Design II

Traditional media approaches and contemporary digital applications incorporated to solve problems within the visual arts. Advanced uses of form, pattern, color, composition and function to solve both two-dimensional and three-dimensional problems. Usage of different visual forms through photography, illustration, typography and graphic design.

FA 172 Introduction to Art and Culture I

Part of the two-semester course (FA 171 and FA 172) to develop a historical and critical sensibility about artistic and cultural production, focusing on the social function of art, Modernism, Art and the unconscious, Pop Art, Postmodernism, photography, film and television and digital media and multimedia. Development of a keen awareness of visual environment in a theoretical and practical way by applying the concepts given in the lectures and readings to visual and symbolic environment.

ECON 103 Principles of Economics

Introduces the basic concepts of microeconomics and macroeconomics, supply and demand analysis, and economic theories. The implications of economics in regards to social issues and the role of economics in the field of communication and advertising are discussed.

ENG 102 English and Composition II

The central basis of ENG 102 is to consolidate students’ academic approach to thinking, reading, speaking and writing and language usage, as initiated in ENG 101. In addition, the ENG 102 course aims to develop the students’ abilities to synthesize and evaluate information and conduct basic, independent research.

PSYC 102 Introduction to Social Psychology

This course is designed to acquaint the student with the nature and causes of individual behavior in social situations; to identify the factors that shape feelings, behavior and thought. The topics to be covered include: the research methods of social psychology, social perception, social cognition, attitudes, prejudice/discrimination, interpersonal attraction, social influence, aggression, individual behavior in groups, and applications of social psychology in health, the legal system and the work setting (organizations).

Fall Semester
COMD 281 Media and Design Studio I

Emphasizing design and visual thinking in combination with digital storytelling in a studio and project-based learning environment. The course involves conceptualization and problem-solving strategies using a variety of media and materials. Students expand their digital studio skill set as they further develop their own visual language.

COMD 203 Media Studies I

Communication as a process: Code, massage, sign, medium and context. Theories and models of communication: Linguistics, semiotics, and engineering models. Encoding and decoding, analog and digital codes. Convention and use. Lateral, symbolic and metaphorical communication; visual metaphors.

COMD 207 History of Film and Media

History of cinema from its invention to the digital era. Major breakthroughs, significant movements and genres in cinema, as well as style and meaning, elements of film narrative, and filmmaking techniques. The historical, political, and cultural context of the movies.

Computational Core Elective

The students should take one computational core elective this term.

GE 250 Collegiate Activities Program I

Ground for students to engage in diversity, creativity and commitment outside coursework. Participation in various activities provided mainly by student clubs. Student activity in designing and shaping courses as well as monitoring and grading performance. Grading based on points accumulated by participation in activities. Mandatory for four-year students and to be taken in the third semester. Prerequisite of GE 251, non-credit, pass/fail course.

HUM 111 Cultures Civilizations and Ideas I

This half of the year-long course “Cultures, Civilizations, and Ideas” introduces students to the study of culture and civilization through a close reading of primary texts in the ancient traditions of the Near East and the Mediterranean. It also introduces students to more modern critical readings and discussion of the value and weight of this tradition. The course aims to provide students with an understanding of the ancient roots of literary craft and philosophical thought and to enhance the student’s ability in interpretative and critical reasoning. Successful completion of the course requires careful and timely reading of assigned texts, essay writing, and active participation in class discussion. Grading is based on a course project, a mid-term examination or term paper, a comprehensive final examination, reading quizzes, and class participation. Required texts include Epic of Gilgamesh; Freud: Civilization and Its Discontents; Homer: Iliad; Sophocles: Theban Plays; Plato: Republic; and a course reader of other shorter works and critical essays.

Spring Semester
COMD 282 Media and Design Studio II

A continuation of COMD 281 with a concentration on the cinematographic image in various media and digital environments integrating concepts of digital photography and moving image production in project-based learning.

COMD 204 Media Studies II

Introduces major critical theories in media and cultural studies. Social, technological and aesthetic contexts of visual and mass media. Surveillance, mediated environments, media technologies, media industries, audiences and spectatorship, media professions.

COMD 210 Introduction to Screenwriting

History of cinema from its invention to the digital era. Major breakthroughs, significant movements and genres in cinema, as well as style and meaning, elements of film narrative, and filmmaking techniques. The historical, political, and cultural context of the movies.

HUM 112 Cultures Civilizations and Ideas II

The second half of the year-long course “Cultures, Civilizations and Ideas”, continues the study of culture through an examination of texts through the periods of the Late Middle Ages, the Renaissance, Enlightenment, and up to modern times. The course focuses on several themes, most importantly, the concepts of Modernity and Knowledge, Individualism, Cross-Cultural Contact, Social Order, and Disorder. As in HUM 111, close reading and discussion of primary texts is the vehicle for the course. Grading is based on a course project, a mid-term examination or term paper, a comprehensive final examination, reading quizzes, and class participation. Required authors include, among others: Machiavelli, Shakespeare, Descartes, Rousseau, Hegel, Marx, Kafka.

Science Core Elective

The students should take one science core elective this term.

GE 251 Collegiate Activities Program II

Second part of GE 250/251 sequence. Total points accumulated during GE 250 and GE 251 converted to a letter grade.

Fall Semester
COMD 381 Media and Design Studio III

This is a studio course, which introduces a film & video production model and workflow in a digital environment. Students will explore various cinematic forms; develop visual narratives and artistic practices through collaborative projects.

COMD 321 Analysis of Moving Image

Cinematic language, which has extended into a variety of visual media, including television. Mise-en-scene, cinematography, editing, sound-image relationships, narrative and non-narrative forms, with attention to both dominant practices (Hollywood) and alternatives. Use of these concepts in conjunction with critical writing skills to analyze moving image texts.

COMD 341 Media and Society

The media as a major social institution, the relationship between media and society. The production and reception of media content, the impact of media over other institutions, society, and culture as well as the effects over individual behavior. Questions of control and ownership, public and private media. Mass culture and popular culture. Different forms and genres of media, fictional and news material. Propaganda and ideological influence. The impact of new technologies of communication.

Humanities Core Elective

The students should take one social science core elective this term.

COMD 290 Summer Practice I

Summer internship to give students an experience in the organization, structure and working of the creative industries over a minimum of 4 weeks.

Restricted Elective

The students should take one restricted elective this term.

Spring Semester
COMD 382 Media and Design Studio IV

A continuation of COMD 381 as a combined studio and production environment from classic to innovative creative forms, advancing film and video production skill sets through increasingly complex narrative and non-narrative projects.

COMD 356 Digital Culture

The rapid development of information and communication technologies has introduced new structures of thinking to reflect on political, social, economic, and cultural realms of the globe. New communication media as the initiator of media revolutions accelerate social change. Information monopoles breaks and differences of knowledge decrease. But at the same time the amounts of information and the risk of disinformation increase. This course will introduce and discuss selected media theories in the context of the societal change to a media culture.

ENG 312 Introduction to Creative Writing

Based on students’ accumulated knowledge of elements and technical underpinnings of literary genres, this course aims to help students gain a deeper practical and theoretical understanding of their own values and aspirations as writers of English. Students are expected to improve their written expression in terms of style, language, vocabulary, and creativity with a specific focus on metaphorical and figurative aspects of language. Taught in a workshop-based environment the course emphasizes how the process of pre-writing, writing, and revision can lead to fiction, poetry, and creative non-fiction. Assignments will encourage the creation and revision of drafts and will give students the opportunity to experiment, practice, edit/improve their work, and discuss one another’s work in the course forums.

COMD 358 Professional Communication

The goal of the Professional Communication course is to help students from all kinds of academic disciplines to learn about, effectively practice, and ultimately develop professional communication skills and experience that will be useful in both their professional careers and social interactions in interpersonal situations. It will also expand their ability to engage in team work and design professional presentations, better preparing them for their future careers. Students will learn and practice written, oral and visual communication skills to help them expand their ability to communicate and interact more professionally, with improved writing, editing, listening, speaking and presentation skills.

HIST 200 History of Turkey

This course focuses on aspects of Turkey’s history with an emphasis on research. It is designed as an interactive course with the objective to investigate events, chronologically short historical periods, as well as historic representations.

Fall Semester
COMD 481 Visual Communication Project

The first phase of the fourth-year capstone project required of all COMD majors. Project relying on students’ skills in project planning, media integration, and production and/or research techniques. Evaluation of plan as part of the course performance assessment. Through practical exercises and applications to major component media including computer text, graphics, photography, animation, speech, sound, and video. Technical and human interface issues

COMD 471 Media Ethics

A survey of the current ethical problems and issues in reporting, editing and broadcasting moral principles, legal regulations and their application to these problems. Examination of case studies with special emphasis on questions of privacy and freedom of information.

COMD 390 Summer Practice II

Summer internship in which students participate actively in professional audiovisual media productions and make detailed observations of these productions’ planning as well as their media integration strategies, techniques, and tools. Improvement of skills in teamwork and production/client relations. Minimum time commitment of 4 weeks.

Restricted Elective (2)

The students should take two restricted electives this term.

Social Science Core Elective

The students should take one social science core elective this term.

Spring Semester
TURK 102 Turkish II

This course is the second of a sequence of two courses designed to develop creative writing skills of the students through their own writings in Turkish. It is an active learning course. Students write their own blogs and instructors comment and send feedback about the creativity, content, composition, grammar, spelling and punctuation of the writing regularly.

COMD 482 Visual Communication Project II

Introduction to planning, media integration, and production techniques and tools of interactive multimedia. Through practical exercises exposition to major component media including computer text, graphic, photography, animation, speech, sound, and video. Technical and human interface issues.

COMD 422 Advanced Issues in Comm. Studies
Unrestricted Elective (2)

The students should take two unrestricted electives this term.

This course is designed to introduce students to advanced issues in communication studies and recent research. Topics to be covered may include: revisiting the communication process; audience groups and different interpretations of media messages; ratings system; media practice and democracy; issues of identification, image and visuality; internet, cyberspace and the impact of recent technologies; digital cinema and digital television; interactive media and media art.

Restricted Elective

The students should take one restricted elective this term.